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However, this was not the same for all of us. MHAW 2021 will explore what the barriers to accessing nature are, and ensure that everyone is able to share in the natural world and experience its mental health benefits.​\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The Wellbeing Committee at ��������ϲʿ����� have been busy planning for weeks on how we can best equip the team with the knowledge and tools to navigate the day to day challenges in their personal and professional lives whilst of course making it engaging and entertaining and centring around our four pillars: Mind, Body, Life & Social.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A real hurdle we faced this year was trying to plan activities that got us up and moving, and away from our desks. 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","full_slug":"en/news/take-a-look-at-our-2023-marketing","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"This year we have been proud to introduce our marketing in line with the UK and Nuremberg Toy Fairs. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For the London fair we took over the front pages of Toy World, highlighting our Senior Leadership Team and the important role each plays in providing clients with extraordinary work in extraordinary times. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Starting off with our CEO Dean Weller who introduced the pages saying 'From the global pandemic to the cost of living emergency, the last three years have certainly thrown the industry some challenges. 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Academy - TV is dead, long live TV","full_slug":"en/news/generation-academy-tv-is-dead-long-live-tv","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"fa65a83c-38a7-411d-8887-3f3fb33f90b2\",\"body\":[{\"_uid\":\"i-f367951f-804d-4705-bb46-72c81ac76c61\",\"component\":\"audio\",\"embed_audio\":\"<iframe src=\\\"https://player.vimeo.com/video/516667389?h=befdc9b8d1\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe>\\n<p><a href=\\\"https://vimeo.com/516667389\\\">��������ϲʿ����� Academy - TV is dead, long live TV.mp4</a> from <a href=\\\"https://vimeo.com/user132823711\\\">��������ϲʿ����� Media</a> on <a 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YouTube - Shifting the Sands","full_slug":"en/news/generation-academy-youtube-shifting-the-sands","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"fa65a83c-38a7-411d-8887-3f3fb33f90b2\",\"body\":[{\"_uid\":\"i-f367951f-804d-4705-bb46-72c81ac76c61\",\"component\":\"audio\",\"embed_audio\":\"<iframe src=\\\"https://player.vimeo.com/video/537254773?h=06bd5317b4\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe>\\n<p><a href=\\\"https://vimeo.com/537254773\\\">��������ϲʿ����� Academy: YouTube - Shifting the Sands</a> from <a href=\\\"https://vimeo.com/user132823711\\\">��������ϲʿ����� Media</a> on <a 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Life after Disney and the outlook for linear TV in the UK","full_slug":"en/news/generation-media-life-after-disney-and-the-outlook-for-linear-tv-in-the-uk","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"��������ϲʿ����� Media: Life after Disney and the outlook for linear TV in the 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news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569168,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/6b689207e6/generation-media-life-after-disney-and-the-outlook-for-linear-tv-in-the-uk_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569175,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/82497804bd/generation-media-life-after-disney-and-the-outlook-for-linear-tv-in-the-uk_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["In The Press"],"first_published_at":"2020-10-16T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94364905-default","uuid":"a2de97b6-0e30-4d0c-8efd-278d0b34b24f","name":"Magic Monday? Not according to the ratings…","full_slug":"en/news/magic-monday-not-according-to-the-ratings","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"bc548304-7a7c-4e0f-9bce-3e371badea61\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Great Britain have had their most successful start to an Olympic Games ever, but is anybody watching?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Following the highs and unfortunate lows (for England fans at least) of Euro 2020, the Tokyo Olympics are providing a further sporting fix for the nation to feast on. With a greater variety of sporting action on offer, and with the home nations being united in their efforts, the Olympics arguably offers a more inclusive spectacle that should draw in greater audiences. Especially when you consider the success of the British team to date in securing their greatest ever start to a modern Olympics.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Time zone differences mean that record viewing figures were never going to be a reality, but there must be some disappointment amongst the broadcasters over the UK’s engagement with the games. The Opening Ceremony of the 2012 Olympics in London peaked at 27.3m, and whilst Tokyo was never going to compare to this, a peak audience of just 2.3m (-92% vs. 2012) on BBC1 has to be considered a disappointment.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On top of the time zone difference, the rapid decline in linear TV viewing over the past decade should also be taken into account. However, the final of Euro 2020 proved that when an event captures the public’s imagination, all bets are off. Viewing peaked at 31.2m across both BBC1 and ITV for England vs. Italy – a 1,257% increase on the Opening Ceremony of Tokyo 2020.  For further context, the Opening Ceremony barely registered more viewers than the opening games of The Hundred, cricket’s new format aimed at attracting younger viewers and families to the sport. Boosted by being broadcast on BBC2, the opening Women’s game peaked at 1.6m and the opening Men’s game at 2m.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But what about the makeup of these audiences? Is the Olympics truly a more inclusive viewing experience than football, particularly for younger and family audiences? Children (4-15) made up over 12% of the Euro 2020 final’s peak audience despite occurring at 22:45 at night. The Olympics Opening Ceremony was hamstrung by starting at midday meaning that the peak came at 13:10 when most children would have been in school. Yet despite this c.8% of the total audience were children.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Starting at a more child friendly 18:00 on Friday evening however, the Men’s opening game of the Hundred was over 14% children (4-15) at 18:20, although admittedly this only equated to c.65,000 children’s impacts (not too dissimilar to an episode of Peppa Pig on Milkshake). What is perhaps most interesting about The Hundred however is its overt commercialisation despite being on a channel which doesn’t carry advertising. Each team is sponsored by a different crisps brand (Hula Hoops, Skips and Pom Bears amongst others) which would not usually have such ready access to a children’s audience on Linear TV due to HFSS restrictions. A clever, albeit likely expensive, means of circumventing these restrictions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So what does all this mean for advertisers? Primarily, football still endures as the nation’s most popular sport amongst a diverse fanbase, and the volume of games shown across Linear and Digital platforms means that there are cost effective means for advertisers of all sizes to access these audiences. However football still has justification for the high cost per spot for those that can afford it, especially with spots in the final reportedly being sold for upwards of £500k per 30 seconds. From experience we know these spots work – the more astute of you out there may have seen the furry yellow friend of one of our largest entertainment clients make an appearance in the England vs. Scotland clash! Beyond that, always be on the lookout for smart ways to incorporate your brand into events outside of standard spot advertising. Sponsorship is a fantastic means of achieving this, but more cost effective solutions such as perimeter advertising (especially in the Digital age) do exist. And this is all without touching on the continued growth and mainstream popularity of e-sports across both Linear and Digital platforms! To find out more about how sports can work for your brand get in touch today.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"e0dbc207-b983-4265-aad0-309e423cc6d3\",\"items\":[\"13d4ed09-b1d2-4403-b2d5-e07c7e11b22f\",\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569057,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/5aa79823fc/magic-monday-not-according-to-the-ratings_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569056,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/4ae9949f8d/magic-monday-not-according-to-the-ratings_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2021-07-29T00:00:00.000Z"}},{"node":{"id":"storyblokentry-145977995-default","uuid":"d221bffc-5dca-469b-9075-880f22a1b89a","name":"Don't miss out on KidsCon22; Recordings are now available!","full_slug":"en/news/don-t-miss-out-on-kidscon22-recordings-are-now-available","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"If you were unable to attend KidsCon22 virtually or in person, not to fear... the recordings for the whole morning are now available. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To get access to the videos please request \",\"type\":\"text\"},{\"text\":\"here\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"contact@generationmedia.co.uk\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"email\"}}]},{\"text\":\".\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":5017270,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/948x502/6b46d9b017/virtual.PNG\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":5017271,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/e0cdee65fb/safeimagekit-resized-imgpng-2.png\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2022-06-06T00:00:00.000Z"}},{"node":{"id":"storyblokentry-112091841-default","uuid":"d2d01874-7c62-4b23-ba48-c41f06471ce2","name":"��������ϲʿ����� Academy - Introducing Optimus AI","full_slug":"en/news/generation-academy-introducing-optimus-ai","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"fa65a83c-38a7-411d-8887-3f3fb33f90b2\",\"body\":[{\"_uid\":\"i-f367951f-804d-4705-bb46-72c81ac76c61\",\"component\":\"audio\",\"embed_audio\":\"<iframe src=\\\"https://player.vimeo.com/video/685490847?h=e0fd8a5b84\\\" width=\\\"640\\\" height=\\\"427\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe>\\n<p><a href=\\\"https://vimeo.com/685490847\\\">��������ϲʿ����� Academy - Introducing Optimus AI</a> from <a href=\\\"https://vimeo.com/user132823711\\\">��������ϲʿ����� Media</a> on <a href=\\\"https://vimeo.com\\\">Vimeo</a>.</p>\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":true},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"34a762d0-b198-4e22-a93d-e5bf89148612\",\"3bf49af2-3d83-4ae2-b0b6-8aa43b247fb7\",\"c8c3c4af-9a45-4dcf-be8a-5153ffe8a7ec\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569171,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/4342d0f498/vimeo_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569172,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/5dbc366dac/vimeo_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["Academy Sessions"],"first_published_at":"2022-02-24T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94742276-default","uuid":"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b","name":" Happier than Ever? Did Billie Eilish help Amazon achieve the best Prime Day yet?","full_slug":"en/news/happier-than-ever-did-billie-eilish-help-amazon-achieve-the-best-prime-day-yet","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"To celebrate Prime Day 2021, Amazon staged an online concert headlined by Billie Eilish, Kid Cudi and H.E.R. Did this star-studded line-up have the desired effect on Amazon’s financials though?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Not content with dominating Black Friday and almost single-handedly creating the phenomenon of Cyber Monday, Amazon have since 2015 set about creating their very own global sales event in Prime Day. Originally designed to be a celebration of Amazon’s 20th\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"anniversary, the commercial success of creating previously non-existent demand has become a stalwart of the e-commerce calendar.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Each year, Prime Day is billed as a retail event like no other and in keeping with the original intention of it being a celebration, Amazon host a party of sorts featuring some of the most recognisable faces in the music industry. This year, Billie Eilish, Kid Cudi and H.E.R. headlined a series of online sets, proving the success of using content as a gateway to results at the [virtual] till. Content dropped from the 17th\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"June, building the anticipation of the savings which could be made across the 2 day event on the 21st-22nd\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"June.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But in light of global events over the last 12-18 months, how much of a success was Prime Day(s) 2021? As ever, Amazon have kept the financial results a closely guarded secret, but that hasn’t deterred some analysts from making projections based on the little information emanating from the Seattle HQ.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Amazon revealed that Prime Day 2021 was the “biggest two-day period ever for Amazon’s third-party sellers”, “growing even more than Amazon’s retail business.” Whilst no financial details were shared, Amazon did note that it had sold more than 250 million items in 20 countries.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This has prompted a consensus amongst analysts that gross sales were up between 6-9% YoY. Whilst this was slower growth than in previous years (especially given 2020’s “COVID boost”), according to analysts at Bank of America, an estimated £9.55 billion was generated in gross sales.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the product front, Amazon themselves were also the biggest beneficiaries with the\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Amazon Fire TV Stick 4K with Alexa Voice Remote\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"ranking as the best-selling item. On a best-selling category basis, tools, beauty, nutrition, aby care, electronics, apparel and household products all featured.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"All of the above are highly competitive marketplaces meaning that Amazon advertising activity would have been key to success for individual products. Ensuring the paid strategy is correct for these events is crucial to maximising sales success. If ACOS can be optimised to a level where the activity becomes self-funding, the only spend limit should be stock availability. Getting the strategy right for tentpole events such as this can be daunting, but historic events provide more than enough data to formulate an efficient plan for success. This is especially true for our e-commerce team, who through the use of AI tech are already devising the most efficient plans for Black Friday using historic data (which Amazon themselves do not archive beyond 3 months).\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To make the most of Black Friday 2021, and even Prime Day 2022, get in touch today for a free consultation.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"fdfb375c-1ab7-4d34-ab08-955d1f4c4adb\",\"items\":[\"794b92d6-439f-48e6-9828-92f699076a99\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\",\"140ebe95-24e2-4bfd-9733-5a2784685d7a\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569071,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/ee3bea2fc8/happier-than-ever-did-billie-eilish-help-amazon-achieve-the-best-prime-day-yet_1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569072,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/7623b4fe43/happier-than-ever-did-billie-eilish-help-amazon-achieve-the-best-prime-day-yet_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News","Thought Leadership"],"first_published_at":"2021-06-25T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94742305-default","uuid":"db783f2c-38e4-42d5-ac48-802aabc6719b","name":" ��������ϲʿ����� Media’s European Christmas Retail Round Up","full_slug":"en/news/generation-media-s-european-christmas-retail-round-up","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As a tumultuous 2021 draws to a close, ��������ϲʿ����� Media were joined by a panel of toy retail experts from across Europe to assess the trials of tribulations of the past year.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Last week we hosted our final ��������ϲʿ����� Academy session of 2021 where we were joined by a panel of Toy experts from across Europe to discuss the impacts of the pandemic and how it has affected business versus initial predictions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To help us make sense of the differing landscapes from the many European territories, Frederique Tutt from NPD opened the session to walk us through the latest data from across the globe, highlighting European performance versus last year, as well as versus a “normal” year in 2019.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We were then joined by panellists Geoff Sheffield from the Entertainer, Adam Yates from Criteo and Anja Schuh to provide some further insights into their territories and the challenges they have faced this year. So, what were the key takeaways?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Europe has bought early, with the UK Market tailing behind.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With longer lockdown period across Central Europe than there was in the UK, several markets have come out of lockdown to positive sales results in Toys & Games. At the end of November, most major markets were in a healthy position versus 2020, with France (+7%), Spain (+20%), Germany (+5%), and Italy (+9%) all reporting positive increases in sales value. However, the UK consumer has been waiting longer this year, as sales were in a negative position by the end of November, being -5% in value versus 2020.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"High Street retail has bounced back.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Despite traditional Bricks and Mortar stores had been outperformed by digital platforms in 2020, it was great to hear from the panel that whilst the year set off to a disappointing start due to stores being closed, the confidence in the high street came leaps and bounds throughout the summer months all the way through to September. With pent up pocket money, children were back in store and categories such as Puzzles, Board Games and Building Sets all seen increases YoY versus 2020.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But Q4 has continued to hold a strong digital presence for purchase.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The pandemic has only accelerated the uptake of consumers preferring to spend online,  and with Germany and the UK leading the way, retailers have developed and delivered on their ecommerce capabilities to ensure the simplest path to purchase. However, what we have seen is that despite the path to purchase has been made much simpler for consumers, the overall lead time is much longer. This is especially true in the run up to pre-Christmas discounts, where consumers have been seen to research product availability and pricing across different retail platforms for as long as 4x weeks before they transaction.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Lower priced items have been hit the hardest in the UK, but not elsewhere in Europe.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Despite the predictions that lower priced items would make a resurgence in 2021 due to stores reopening, the UK market has seen a somewhat negative effect of its progress in digital purchasing in that items priced around £20 or less have suffered. Online buyers are focussed on finding specific higher priced items and heading straight to the checkout, without browsing for further items which would typically happen when the consumer is in store. However, in the likes of Germany and France, we are not seeing this trend as High St retail remains strong.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"What did our panellist predict for the state of play in 2022?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"All panellists agreed that the obstacles from 2020 and 2021 are likely to continue into 2022. However, with those challenges thrown our way, only new innovations can be born! A common theme across our panellists was that the predicted inflation for next year is going to create a more varied mix of products available to the consumer, as some products supply chain costs may be too much to sustain. In particular, both Frederique and Geoff highlighted that they thought Llamas and unicorns were things of the past, 2022 is set to be the year of the Dino.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Another common though from both Anja and Frederique was that 2022 presents a huge opportunity for retailers to create a new consumer experience. With content being predicted to lead the way in 2022 as more family focussed blockbusters are released, the High St. can capitalise on bringing this into store and encouraging the footfall to return.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Above all, 2021 has once again demonstrated how resilient the toy market is, and we look forward to overcoming the new challenges that will be presented to us and helping our clients to thrive in 2022.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For a copy of the recording of the session, please drop us a direct message or contact a member of your ��������ϲʿ����� Media account team.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"e9dc96b2-2f73-496f-b5c8-f7b9bd2f69c4\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3568995,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/6e684fddfb/blog_generation-medias-european-christmas-retail-round-up_1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3568996,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/f0c7b18055/blog_generation-medias-european-christmas-retail-round-up_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2021-12-20T00:00:00.000Z"}},{"node":{"id":"storyblokentry-145564073-default","uuid":"9c0a9f42-83c2-41a1-8fb3-bb5fddc18111","name":"��������ϲʿ����� Media raises £6,000 for the Toy Trust with KidsCon22 event","full_slug":"en/news/generation-media-raises-pound6-000-for-the-toy-trust-with-kidscon22-event","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Last Thursday, ��������ϲʿ����� Media took over Leicester Square’s Big Screen at Vue cinema, with KidCon22. The conference titled ‘Tomorrows World, Today’ delivered education, entertainment and inspiration for marketing professionals from across a host of industries looking to communicate effectively with children.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"CEO Dean Weller kicked off the day with Director Lauren Coombs who took us on a journey back to ‘pre-covid’ times. This was followed by a range of bitesize presentations & a leading industry panel, with a focus on showcasing the latest kids’ media consumption from several different standpoints, but with one very strong message: “Tomorrow’s World is Today.”\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Speakers included an array of experts from ��������ϲʿ����� Media Senior Management & Leadership team, as well as guest speakers Massai Lawrence, who spoke about being a Gamer and NFT trader. The morning was wrapped up by an all-star line-up of panellists including – Dylan Collins, Rene Rechtman, Bobi Carley and Ruth Cartwright discussing all things from how much the children’s media space has changed to the importance of children’s online safety.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For those who could not attend the in-person event, and to facilitate ��������ϲʿ����� Media’s growing international client base, the event was simultaneously streamed in the Metaverse. Online attendees were able to sit at virtual meeting tables whilst watching the live stream of each presentation.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"��������ϲʿ����� Media would like to extend a big thank you to all the attendees who took the time out of their day, contributors, partners, and supporters of the event. They raised over £3,000 admission sales with the agency then matching the full amount to donate a total £6,000 to the BTHA Toy Trust.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For anyone that missed out, please reach out for a recording & summary of the presentations.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\"}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":5018067,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/761x576/c9a282f084/toy-trust-thum.PNG\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":5018073,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/761x576/5f70a2bb7b/toy-trust-thum.PNG\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2022-06-03T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94742488-default","uuid":"c7087068-c88a-44c7-b5ec-cc96734e8f23","name":" What’s your Gameplan?","full_slug":"en/news/what-s-your-gameplan","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"China announced further restrictions on minors online gametime this month but are tougher restrictions on gametime really going to make a difference when it comes to the growing phenomenon that is the gaming industry?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the 1st\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"of September China announced a stricter control of gaming hours for minors under the age of 18. Under the new policy anyone under the age of 18 will be limited to playing online games between 8-9pm on weekend (including Friday) and legal holidays. The policy requires all minors to use their real name and credentials when signing into online accounts and ensure they are connected to the online game anti-addiction real-name verification system. Any online gaming company found providing a service to users not following these procedures will be in breach of the new legislation.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This isn’t the first restrictions on gametime posed by China in recent years, in 2019 they banned minors from playing games after 10pm and for more than 90 minutes a day but this new restriction cuts gametime down to just 3 hours a week in total.\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Tencent’s\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.cnbc.com/2021/08/30/china-to-ban-kids-from-playing-online-games-for-more-than-three-hours-per-week.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"share price dropped nearly 3% after the new rule was announced last week but with Q2 2021 seeing only 2.6% of their revenue reported from under 16-year-olds this will only affect a small part of their business. The interesting dilemma they face isn’t on the immediate financial reduction but the risk of long-term revenue declines as the restrictions stop the habit-forming nature of playing games at an early age, potentially reducing time and money spent on gaming as these minors get older.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Currently only online gaming is limited in China for minors so with users still about to spend time offline honing their skills is it really going to be able to stop the growing popularity of gaming in the country. If we look globally the gaming industry was reported to be worth $159bn in 2020, boasting 2.7bn gamers and these numbers are forecast to grow to $200bn and 3bn by 2023. Just like TV, and radio before that, gaming is an entertainment channel that’s here to stay and one that’s impossible to ignore in today’s society.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Source\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.cnbc.com/2021/08/30/china-to-ban-kids-from-playing-online-games-for-more-than-three-hours-per-week.html\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569036,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/dd7cfd1409/whats-your-gameplan_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569035,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/84efb927eb/whats-your-gameplan_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2021-09-13T00:00:00.000Z"}},{"node":{"id":"storyblokentry-145574346-default","uuid":"50a556d7-adc9-4bd6-aaa8-4a1ff5d3d51b","name":"The final countdown to ��������ϲʿ����� Media's KidsCon22 event is on...","full_slug":"en/news/the-final-countdown-to-generation-media-s-kidscon22-event-is-on-","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"All proceeds from the KidsCon22 event will go to UK toy industry charity the Toy Trust, which distributes donations to charities helping disadvantaged and disabled children.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Following a hiatus over the last two years of lockdown,\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"��������ϲʿ����� Media\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":null}}]},{\"text\":\", a leading independent media specialist for children, young people and families, has announced KidsCon’s return to the big screen in Leicester Square’s Vue Cinema on the morning of 26th May 2022.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The industry wide event, titled ‘Tomorrows World Today’, will play host to an array of internal and external speakers, as well as a panel of thought leaders in the children’s advertising space.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To facilitate ��������ϲʿ����� Media’s growing international client base, the event will simultaneously be streamed in the Metaverse, bringing the experience to life for those who cannot attend the in-person event.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"��������ϲʿ����� Media CEO Dean Weller commented: “We are delighted to announce the return of KidsCon. Following two years previous success scaling the event, we are excited for it to return even bigger and better post lockdown. We have an exciting line-up of guest speakers and of course the latest insights and thinking from the GM team. It will be a morning not to be missed.”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The full line up of speakers, and industry panel of experts, has now been announced. Tickets cost £50 per person, with all proceeds going to the UK based children’s charity, the\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Toy Trust\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.toytrust.co.uk/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":null}}]},{\"text\":\", and include lunch and a drinks reception at a nearby rooftop venue.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all 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��������ϲʿ����� Media to manage UK YouTube presence","full_slug":"en/news/nikko-toys-appoints-generation-media-to-manage-uk-youtube-presence","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"��������ϲʿ����� Media’s Entertainment division will bring a new UK YouTube channel to Nikko Toys fans.\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://toyworldmag.co.uk/2021-04-01-nikko-appoints-generation-media-for-uk-youtube/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all 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Fundamentals of Paid Social - Connecting the dots","full_slug":"en/news/generation-academy-fundamentals-of-paid-social-connecting-the-dots","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"fa65a83c-38a7-411d-8887-3f3fb33f90b2\",\"body\":[{\"_uid\":\"i-f367951f-804d-4705-bb46-72c81ac76c61\",\"component\":\"audio\",\"embed_audio\":\"<iframe src=\\\"https://player.vimeo.com/video/508926527?h=dd43493319\\\" width=\\\"640\\\" height=\\\"372\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe>\\n<p><a href=\\\"https://vimeo.com/508926527\\\">��������ϲʿ����� Academy - Fundamentals of Paid Social - Connecting the dots</a> from <a href=\\\"https://vimeo.com/user132823711\\\">��������ϲʿ����� Media</a> on <a 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Meet The Influencer","full_slug":"en/news/generation-academy-meet-the-influencer","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"fa65a83c-38a7-411d-8887-3f3fb33f90b2\",\"body\":[{\"_uid\":\"i-f367951f-804d-4705-bb46-72c81ac76c61\",\"component\":\"audio\",\"embed_audio\":\"<iframe src=\\\"https://player.vimeo.com/video/508932594?h=f5dcf60583\\\" width=\\\"640\\\" height=\\\"347\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe>\\n<p><a href=\\\"https://vimeo.com/508932594\\\">��������ϲʿ����� Academy - Meet The Influencer recording (1)</a> from <a href=\\\"https://vimeo.com/user132823711\\\">��������ϲʿ����� Media</a> on <a 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Rocking The Social Media Party","full_slug":"en/news/generation-academy-rocking-the-social-media-party","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"fa65a83c-38a7-411d-8887-3f3fb33f90b2\",\"body\":[{\"_uid\":\"i-f367951f-804d-4705-bb46-72c81ac76c61\",\"component\":\"audio\",\"embed_audio\":\"<iframe src=\\\"https://player.vimeo.com/video/537256181?h=f79a3822ed\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe>\\n<p><a href=\\\"https://vimeo.com/537256181\\\">��������ϲʿ����� Academy: Rocking The Social Media Party</a> from <a href=\\\"https://vimeo.com/user132823711\\\">��������ϲʿ����� Media</a> on <a 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and what can we do to be brand safe?","full_slug":"en/news/how-safe-are-new-platforms-and-what-can-we-do-to-be-brand-safe","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"When ever there is a ‘new’ platform or advertising opportunity scrutiny, for positive and negative reasons is not far away. Recently we have seen Roblox positioned within this spotlight. There have been allegations of brand safety and bot involvement encouraging users to perform actions and be exposed to areas that have not been made transparent. TINA (Truth in advertising) has recently investigated the game and found that multiple heritage brands including Netflix, Vans, Mattel, and Nike have blurred the lines on what is appropriate; detailing that they are disguising promotional content as games and making it increasingly hard to distinguish to normal game play. This is native in a new sense of advertising and importantly, although adult users may be able to distinguish between a ‘paid for promotion’ or activation, with more than 25 million children playing in the ‘metaverse’ daily they are not. As there is a paid for element directly connected to these accounts this has meant that minors are at risk of exploitation in a space where money transactions are commonplace.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As stated, scrutiny of ‘new’ platforms is not new, historically there is a fair playing field and loopholes are exposed as soon as apparent. YouTube has had its fair share of this and now seem to be in a position where beta’s have successfully combatted previous issues including terrorist, paedophilic and extreme violent content being showcased alongside brands content. YouTube now does form a core part of many advertisers plans and rightly so having addressed these issues over several years and assuring buyers and brands that it is safe to be there. YouTube is already the #1 ad platform in the US for kids’ advertisers and will be in the UK by end of 2023.TikTok is in the middle of this process with a vitally important audience base but confidence from an advertising perspective needing some assurance. They have addressed this and brought out extensive guidelines and processes including vitality important transparency to reassure consumers. Roblox similarly has of course challenged the latest press and is working on its own brand safety response. They plan to introduce new native and immersive formats allowing them to not disrupt user experience and help align playing experience with brands objectives, and mission statements. This they have stated will of course be respecting the advertising guidelines and a core focused on the under 13 users.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"What’s often not mentioned is the role that parents can and should be taking in auditing their children’s online footprint. Blocks and limitations are available on most platforms and allow closed and safe spaces. Platform should take further responsibility on how accounts are granted to users, and the process they have in place to grant. It is too easy for a computer savvy minor to set up a profile and bypass the 13+ age restrictions in place.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With these limitations around brand safety and confidence not fully assured brands have to ask themselves which platforms they are comfortable immersing themselves and aligning with. There are partners within the marketplace who create ‘walled gardens’ ensuring the in and output of content, these are the perfect place to start. Tech is also continually developing as are platforms but being aware of the potential pitfalls prior to activation is essential. This will ensure any safeguards that need to be put in place form part of the overall approach and you can launch activations with confidence.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" Written by:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Felix Lewis (Business Director: Digital) \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":5027917,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1000x500/6ad3bf592c/shutterstock_1476166208.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":5027916,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/2992d8894b/safeimagekit-resized-imgpng-3.png\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["In The Press","News"],"first_published_at":"2022-06-07T00:00:00.000Z"}},{"node":{"id":"storyblokentry-121382608-default","uuid":"49874144-f9d4-48f6-a314-c47baa66090c","name":"What does the end of ‘neighbours’ reveal about the media landscape?","full_slug":"en/news/what-does-the-end-of-neighbours-reveal-about-the-media-landscape","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Last week it was revealed that after 37 years neighbours would be coming to an end.  My reaction to this was much like anyone else’s, ‘oh that’s a shame’.  I haven’t watched the show in years but knowing it was still broadcast provided comfort.  In such a fast -paced world with headlines of pandemics and impending nuclear war, the idea of a traditional soap opera that has followed the same formula/recipe for 8780 episodes means that some things\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"can\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"stay the same.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Soap operas as a concept have been around since the 1930s and were created in America.  The term was coined in reference to the radio/TV “specials” that had soap/cleaning products as sponsors.  A wonderful early example of strategic targeting and the importance of housewives as consumers!  Over the years soap operas have evolved but the genre conventions have stayed the same at heart: domestic scenarios, melodrama and ensemble casts. Across the globe territories have their own interpretation- notably the flamboyancy of telenovelas in Latin America.  Historically, soaps in the UK are often a vehicle for public service, addressing relevant social issues. I am sure this is why, despite falling ratings, BBC remains committed to EastEnders.  (Most recently we saw a pro covid vaccine storyline on Albert Square).  This makes Neighbours such an interesting case- with each soap opera having something unique to the country of origin its rare to see exports do so well for so long!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Outside of soap operas a 37 year tenure would be unthinkable. The Simpsons is the next ‘non soap’ longest running show at 32 years. It’s a tremendous achievement and should be celebrated.  A few key reasons behind its success are surely the talent of actors and its notoriety for launching careers (Kylie Minogue, Margot Robbie to name two).  The ability to satisfy both British and Australian audiences and provide a landmark dual production project, in the days before Zoom and Slack(the fax and telephone bills must have been huge). And what about its interpretation of the genre? The back drop of sunshine vs. grey and cobbled street scenes, and the use of humour and banal topics- Harold and his trombone practice anyone?!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Finally the cross-generational appeal.  I am the third woman in my family to have watched the show- my nan still does- to this day. I was nursed as a baby to it.  As an older child It was very much part of my viewing schedule: after Newsround /pre- Fresh Prince of Belair on BBC2. Then like most university students I got reinvested.  In fact Neighbours has been known for cult following across UK universities and rather surreally Carl Kennedy (Alan Fletcher) has a tradition of touring campuses during “Freshers’ week”.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Despite all these positive attributes, Neighbours will cease broadcast in September. In surmising the  end of the show, news outlets have pointed to the falling ratings and high production costs as the reasons for the show being stopped.  Landmark episodes in the 1980s were able to achieve up to 20 million viewers, and now we only see 1 million. Over the last few years we have seen similar headlines declining audiences for soaps across the board.  So the natural question is “Will Neighbours departure mark the beginning of the end of Soaps in the UK?”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"I do not think so.  Soaps are woven into the fabric of UK cultural identity.  While declines in audiences for the genre are real, they are also in proportion to the overall declines of Live TV viewership. BARB data reveals that soaps still make up the top 10 of TV shows watched by housewives and adults 35+. Coronation Street is often number one much to ITV’s delight.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, with an audience appetite still present for soaps, the issue returns to production costs. With reality TV being cost effective and consistent in bringing in live TV viewing figures (especially for those trying to avoid spoilers on social media) its tough for TV networks to justify the expense in investment into the soap opera model. Everything from sets, scripts, location fees; ensemble talent fees and the size of production teams needed to create a daily serialised show.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Neighbours departure may reveal the next steps for the genre overall.  Is there life after live TV for soaps? Could it be the first to be adopted by a streaming service?  We’ve seen Netflix respond to public campaigning and petitions, most notably Friends.  Optimistically, this week there have  also been suggestions of Britbox being a ‘fit’ – although ITV have declined to comment.  For a successful migration over,  its important to recognise the difference in streaming content consumption.  The popularity of binge watching might require a weekly drop of five episodes to satisfy the streaming audience binge-watching- similar to the omnibus we no longer see on live tv! Will the 37 year catalogue of Neighbours be homed or will we see a brand new spin off?!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The publicity around the future of Neighbours sparked my curiosity, I might even start watching again. I wonder if the next few months of BARB data will reveal others doing the same.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":4223914,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/1b82a4c7cc/what-does-the-end-of-neighbours-reveal-about-the-media-landscape_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":4223913,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/adc1c59a83/what-does-the-end-of-neighbours-reveal-about-the-media-landscape_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2022-04-04T00:00:00.000Z"}},{"node":{"id":"storyblokentry-146221762-default","uuid":"3cf4746e-3ebc-469b-a78f-c1f0549a74a4","name":"Announcing the award winning 30 under 30 ��������ϲʿ����� Media team members!","full_slug":"en/news/announcing-the-award-winning-30-under-30-generation-media-team-members","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"We are very proud to announce that three of our ��������ϲʿ����� Media team members secured coveted spots in Toy New's 30 under 30.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Pilar Sanchez Rodriguez, Associate Director of Digital joined ��������ϲʿ����� Media during the pandemic and quickly became a crucial part of the team. Bringing a range of digital skills to the agency she boasts a well rounded knowledge of the digital market and has lead some of our most exciting digital executions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Benita Marwaha, Senior Account Manager has been an invaluable part of the ��������ϲʿ����� Media business for the last four years championing client servicing across the agency. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"As well as Chris Sear, Senior Account Manager who was recently promoted after successfully managing over a thousand linear and digital campaigns across his client portfolio. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Well done to the winners, all very much deserved! \",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":5018221,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/977x642/41d062aa70/double.PNG\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":5018234,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/556x480/2a36fd0b22/30-under-30-pic-2.PNG\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2022-06-06T00:00:00.000Z"}},{"node":{"id":"storyblokentry-146784003-default","uuid":"48d3b207-1630-4803-a8a3-61b5bff56f48","name":"As sustainability and eco awareness is being championed around the world, how can we in media and the Toy Industry do more to support this cause? ","full_slug":"en/news/as-sustainability-and-eco-awareness-is-being-championed-around-the-world-how-can-we-in-media-and-the-toy-industry-do-more-to-support-this-cause","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As sustainability and eco awareness is being championed around the world, how can we in media and the Toy Industry do more to support this cause?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Felix looks at what impact advertising has on the planet, exploring solutions within the marketplace, how brands are currently utilising them and what steps the Toy Industry are taking to help\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Digital media is not obviously associated with environmental damage. At a glance, we do not attribute carbon emissions to seeing an advert on a mobile, desktop or tablet. A bit of research soon reveals a surprising truth; internet usage around the world accounts for over 4% of worldwide carbon emissions, a figure that is set to double by 2025. To put this figure in context, digital media causes a higher level of carbon emissions than aviation, an industry that is scrutinised heavily for its footprint.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Not only this, but consumer perceptions of brands are changing, and will continue to do so. In a recent study published by Microsoft Advertising, \",\"type\":\"text\"},{\"text\":\"The Rise of Sustainable Media\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\", 91% of people questioned want brands to demonstrate they are making positive choices about the planet, whilst 77% said that in 5 years’ time they want to only spend money with brands who are practicing green and sustainable advertising.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The good news however is that there are solutions available that help brands combat the environmental impact of campaigns. So, what should you be considering including in the mix for 2022 and beyond?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"��������ϲʿ����� Media works with multiple media suppliers, such as Mobsta, who offset campaigns by supplying carbon credits through bespoke initiatives or who monetise advertising to return and reinvest spend into sustainable projects or charities. Results from recent campaigns run across the industry showcase how much impact these solutions can have. Huggies ran a campaign in 2021 showcasing how nappies made from recycled bottles helped fund lifesaving treatment for sick children. This resulted in a 45% increase in purchase intent. The benefits of running these innovative formats with Good Loop is that they allow users to engage with the brand and also the causes that they are supporting. They wrap existing video ads in ethical formats and when engaged with, they unlock a free donation funded by the advertiser, with this approach engagement rate is significantly higher, as is ad recall, with the accompanying benefit of building brand affinity.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Measurability of ads and the ability to looking at wastage and format use is particularly important as this will allow buyers and media houses to reduce wasted inventory and in turn reduce wasted impressions. In theory, this will have a positive impact on consumption. Moving away from 3rd party data solutions (3rd party cookies) will also have an impact. These industry-wide changes should inadvertently help decrease impression volumes and in turn wastage, particularly through digital programmatic.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The impact on the planet is the obvious positive to these industry changes. Another is the knock-on effect that making eco-positive changes helps with business perception. Gen Z are the strongest advocates for environmental change in terms of age demographics and although Millennials make up most of the parental audience, this will shift in the next 5 years and their opinions will shape the current Gen Alpha core our target market. Alongside this it will help separate brands and present them as forward thinkers in a cluttered marketplace. Education is key and a clear avenue that needs to be embraced in making real change to industry goals as well as consumer habits. Global leaders, such as Meta, are helping educate SMEs on how they can adapt and already have a net zero carbon footprint.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s not ignore the elephant in the room. The toy industry is and will continue to be synonymous with plastic. However it is incredibly encouraging to see brands addressing this head on, from plastic free packaging, through to products made from recycled materials (be it Vivid Goliath’s ReCyclings, or LEGO unveiling prototypes of brick’s produced from PET bottles). With brands taking strides forward to address the environmental impact of the industry, it’s fantastic that there are opportunities for marketing to follow suit.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Whether we make changes from the way we access media or the formats we use, how we engage with our audience, the causes we align ourselves in or the production of the products themselves; the industry has final woken up to the necessity of this work. The good intention is there, and ever-increasing, especially as younger generations enter the industry. Whether these changes are made solely to profit from a changing marketplace, with a desire to make a difference or a combination of both, brands must commit to make serious, hard-hitting changes for the planet and to protect future generations of children to come.\",\"type\":\"text\"}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Written by Felix Lewis \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Business Director: Digital\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":5028008,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/620x350/3084cc53fc/sustain.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":5028010,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/85d5372e23/safeimagekit-resized-imgpng-4.png\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["In The Press","News"],"first_published_at":"2022-05-01T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94689084-default","uuid":"fb371a88-f44d-4f02-a992-86a81ad6e053","name":"��������ϲʿ����� Media Coffee Break Episode 11: Toys and Games with the BTHA","full_slug":"en/news/generation-media-coffee-break-episode-11-toys-and-games-with-the-btha","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"9297c8dd-34b4-4c5d-83a2-dd200009e2b5\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"8518ed36-e7dd-4abf-a6b4-ca802ff5dfbc\",\"body\":[{\"_uid\":\"i-5920ed90-8f25-49fd-9668-e5275cd5f959\",\"component\":\"audio\",\"embed_audio\":\"<iframe width=\\\"100%\\\" height=\\\"166\\\" scrolling=\\\"no\\\" frameborder=\\\"no\\\" allow=\\\"autoplay\\\" src=\\\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1054411417&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\\\"></iframe><div style=\\\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\\\"><a href=\\\"https://soundcloud.com/user-478065882\\\" title=\\\"The ��������ϲʿ����� Media Coffee Break\\\" target=\\\"_blank\\\" style=\\\"color: #cccccc; text-decoration: none;\\\">The ��������ϲʿ����� Media Coffee Break</a> · <a href=\\\"https://soundcloud.com/user-478065882/episode-11-toys-games-with-the-bthas-graham-canning-and-matt-jones\\\" title=\\\"Episode 11: Toys &amp; Games with the BTHA&#x27;s Graham Canning and Matt Jones\\\" target=\\\"_blank\\\" style=\\\"color: #cccccc; text-decoration: none;\\\">Episode 11: Toys &amp; Games with the BTHA&#x27;s Graham Canning and Matt Jones</a></div>\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\",\"content\":[{\"text\":\"��������ϲʿ����� Media’s Director of Business Development, Alex Taylor-Smith, has a coffee break to talk toys with 2 veterans of the toy industry: Graham Canning (Vtech Sales Director and Chairman of the- BTHA) and Matt Jones (Head of Digital and Toy Services at the BTHA).   Tune in to hear them talk about multiple facets of the toy industry as well as the ‘Around the World in 80 Hours’ initiative from the Toy Trust, which is coming up in June.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"8eec67e6-e22a-44ab-b7fa-87f311a6a9c5\",\"items\":[\"effe0786-9d92-4f40-969c-f15f066d933c\",\"6855c385-5e84-4ff7-adba-bba296b79108\",\"8d44ec04-c52d-4c8c-8795-b875349ece6c\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3568840,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/e6a69f6519/podcast_1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3565542,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/3ddc0d91c5/podcast_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["Podcasts"],"first_published_at":"2021-05-25T00:00:00.000Z"}},{"node":{"id":"storyblokentry-95083677-default","uuid":"74807022-82bb-489c-bfb4-7e8a59e088b8","name":"��������ϲʿ����� Media Coffee Break: Episode 15: Felix Lewis talks YouTube Kids with Google's Henning Schulte ","full_slug":"en/news/generation-media-coffee-break-episode-15-felix-lewis-talks-youtube-kids-with-google-s-henning-schulte","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b07e7c3a-749d-41df-b26b-72cf76dadaf6\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"78a0b74d-8d2d-41b8-8349-b720b4bde8f6\",\"body\":[{\"_uid\":\"i-852cc1fb-76db-4fe3-8208-416f0e6121b4\",\"component\":\"audio\",\"embed_audio\":\"<iframe width=\\\"100%\\\" height=\\\"166\\\" scrolling=\\\"no\\\" frameborder=\\\"no\\\" allow=\\\"autoplay\\\" src=\\\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1169206228&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\\\"></iframe><div style=\\\"font-size: 10px; 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color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\\\"><a href=\\\"https://soundcloud.com/user-478065882\\\" title=\\\"The ��������ϲʿ����� Media Coffee Break\\\" target=\\\"_blank\\\" style=\\\"color: #cccccc; text-decoration: none;\\\">The ��������ϲʿ����� Media Coffee Break</a> · <a href=\\\"https://soundcloud.com/user-478065882/episode17\\\" title=\\\"Episode 17: CEO Dean Weller in Conversation with an Expert Panel at KidsCon22\\\" target=\\\"_blank\\\" style=\\\"color: #cccccc; text-decoration: none;\\\">Episode 17: CEO Dean Weller in Conversation with an Expert Panel at KidsCon22</a></div>\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The panel of industry experts includes Bobi Carley, Ruth Cartwright, Rene Rechtman and Dylan Collins.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"8eec67e6-e22a-44ab-b7fa-87f311a6a9c5\",\"items\":[\"6855c385-5e84-4ff7-adba-bba296b79108\",\"fb371a88-f44d-4f02-a992-86a81ad6e053\",\"8d44ec04-c52d-4c8c-8795-b875349ece6c\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"Click the link below to listen to the latest ��������ϲʿ����� Media Coffee Break Podcast, where CEO Dean Weller sits down with an Expert Panel at KidsCon22\\n\\n\",\"featured_image\":{\"id\":3568840,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/e6a69f6519/podcast_1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3565542,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/3ddc0d91c5/podcast_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["Podcasts"],"first_published_at":"2022-06-30T18:00:00.000Z"}},{"node":{"id":"storyblokentry-94364907-default","uuid":"140ebe95-24e2-4bfd-9733-5a2784685d7a","name":"England triumph in their most viewed match of the Euro 2020 campaign so far","full_slug":"en/news/england-triumph-in-their-most-viewed-match-of-the-euro-2020-campaign-so-far","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"59dae18b-4a25-4fe6-b1e6-0f7d6700ff40\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The Euros finally hit our TV screens on 11th\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"June, after a year’s delay because of the global coronavirus pandemic.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Because of the restrictions with crowd size and the distances between the 11 venues hosting matches, this tournament has been largely a televised event. All the 51 matches have been shown by either BBC or ITV.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The nation has been gripped, so far, with the viewing figures showing some of the largest TV audience in years.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over 20m individuals tuned into BBC1 to watch England beat rivals Germany on 29th June at 17.00. This was then, the biggest TV audience of the year so far. What were the children doing whilst this game was on, we wonder? Viewing data (BARB 2021) reports 95% of the possible children’s 4-15 audience (almost 2.5m), tuned in to watch England win the match 2-0. It is clear from the viewing numbers that this is an event being enjoyed by all age’s groups. On 14th June, many schools in Scotland replaced normal lessons with the football match so children could enjoy the Scotland v Czech Republic match which kicked off in school time.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"England’s amazing 4-0 win over Ukraine (3rd July) was watched by an audience of 20.9 million people (individuals) on the BBC in the UK, beating the England and Germany audience.  Of the possible audience, 81.8% tuned in to the match. Despite a later kick off at 8pm, 96% of all children watching TV at that time tuned into the game (c2m) and 95% of children aged 4-9 (almost 800,000) stayed up to see England’s victory.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Last night’s game blew both previous games viewing numbers out of the water. With a mammoth 25.7m individuals watching the game at its peak on ITV, 5m more than Saturday’s game. The audience included 2.5m children who all watched England beat Denmark 2-1 after extra time. This children’s audience equating to 98% of all children who were watching TV at 21.15 were watching the game.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While the numbers are massive, they are still below the 27.1 million viewers who watched Boris Johnson’s first COVID-19 lockdown statement and is also below the 27.3 million people watched the opening ceremony of the 2012 London Olympics.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So perhaps the reports of TV’s decline have been overstated, at least they would be if we had viewing events of this magnitude every week! It does serve however as a timely reminder going into Q3/Q4 of the power of the TV screen to bring families together, and whilst not on the same scale opportunities still exist in market to reach families cost effectively. To find out what might work for your brands, get in touch today.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"45614e47-e315-43b1-a0c2-4538597165ad\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569074,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/b7161afb42/england-triumph-in-their-most-viewed-match-of-the-euro-2020-campaign-so-far_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569073,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/59a67b9548/england-triumph-in-their-most-viewed-match-of-the-euro-2020-campaign-so-far_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["News","Thought Leadership"],"first_published_at":"2021-07-08T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94364903-default","uuid":"794b92d6-439f-48e6-9828-92f699076a99","name":"Netflix moves into Gaming ","full_slug":"en/news/netflix-moves-into-gaming","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"af004cb4-3ca1-467f-aa4c-3bb7abe529e5\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix has confirmed it is moving into video games as it reported a sharp slowdown in subscriber growth. Is this move a stroke of genius or a proactive measure to keeps eye on screen and on Netflix, and what could this mean for the future of gaming?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The streaming giant – known for series such as Bridgerton and The Crown – have confirmed that games will soon be available for paying customers at no extra cost with an initial focus on games for mobile devices. The move has coincided with the appointment of former Oculus Content VP – Mike Verdu – now, the new Vice President of Game Development.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This announcement and appointment are the first big moves toward an expansion into videogames. Netflix said in their recent statement that the move into gaming represented a new content category “similar to our expansion into original films, animation and unscripted TV”. Executives said it would be “relatively small” to start off, with the first games tied to Netflix hits. Chief operating officer Greg Peters added: “We know that fans of those stories want to go deeper. They want to engage further.”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix disclosed the much-anticipated news as it reported the addition of just 1.5 million subscribers in the April-June quarter, the slowest growth for eight years though ahead of its own forecast of 1 million. In the same period a year ago it added more than 10 million customers and for 2020 they signed up 37 million as the pandemic prompted a surge in demand from consumers spending much more time at home.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix said the pandemic had resulted in “unusual choppiness” in its growth and forecast a better third quarter, with 3.5 million subscribers expected to be added. Though growth has slowed, the company boasts 209 million subscribers and generated revenues of £5.4bn for the latest quarter, £0.88bn higher than a year ago.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Now the announcement has been made, Netflix will be keen for this to work, and with such deep pockets – they have the funds to ensure this new side of the business model is a success. Whether or not Netflix have their sights on becoming a destination for Gaming is yet to be seen. The company has acknowledged in the past that it competes with games more for the attention they provide, with co-CEO Reed Hastings writing that “we compete with (and lose to) Fortnite more than HBO” in 2019.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix aren’t the first super brand to set their focus on the gaming sector and certainly won’t be the last. Google launched Stadia back in November 2019, breaking into the console market for the first time. They also launched Google play pass alongside Apple’s Apple Arcade in September 2019, both mobile gaming subscription services. The gaming sector was reported to be worth over $159bn globally in 2020 and that number is only increasing. Any brand looking to fight for audience time in the future needs to strongly consider what their gaming strategy looks like moving forward and we believe will see a lot more ventures like this for big global brands in the future.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At ��������ϲʿ����� Media, we have recently completed a full Gaming White Paper, which analyses the current state of the Games, App & Console Markets. For more information, please contact myself or another member of the team.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"41ee50fb-f729-402c-8e46-cd07bafd116b\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3568978,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/b144c8ba82/netflix-moves-into-gaming-a-stroke-of-genius-or-a-necessity-following-subscriber-decline1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3568979,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/b7c863d6a9/netflix-moves-into-gaming-a-stroke-of-genius-or-a-necessity-following-subscriber-decline_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News","Thought Leadership"],"first_published_at":"2021-08-11T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94674137-default","uuid":"6855c385-5e84-4ff7-adba-bba296b79108","name":"��������ϲʿ����� Media Coffee Break: Episode 12: A SuperAwesome Coffee Break","full_slug":"en/news/generation-media-coffee-break-episode-12-a-superawesome-coffee-break","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b07e7c3a-749d-41df-b26b-72cf76dadaf6\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"9897f0ed-6c91-4e32-ba58-c7c301af6f96\",\"body\":[{\"_uid\":\"i-83aebfda-86d3-4c23-b23e-f11f851b1747\",\"component\":\"audio\",\"embed_audio\":\"<iframe width=\\\"100%\\\" height=\\\"166\\\" scrolling=\\\"no\\\" frameborder=\\\"no\\\" allow=\\\"autoplay\\\" src=\\\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1064361493&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\\\"></iframe><div style=\\\"font-size: 10px; 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